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ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD! ALPHALETE AUTHENTICITY IS NOT AN OPTION, ITS OUR STANDARD!

OUR STORY: WHY ALPHALETE WAS BORN

In a country where over 60% of supplements are estimated to be counterfeit or adulterated, we knew it was time for change. A revolution. A brand that didn’t just sell supplements but stood for trust, safety, and authenticity.

That’s how Alphalete was born.

Behind Alphalete is our founder, Suresh Shukla, a lifelong fitness enthusiast and bodybuilder who has always believed that what you put into your body should empower, not endanger. While pursuing his MBA in the United States, Suresh was exposed to a world where fitness was fueled by clean, regulated, and transparently sourced nutrition. That experience shaped his mission: to bring that same standard of integrity and quality to India.

But no movement takes off alone.

Enters Sravana Ghanta, a successful real estate entrepreneur with a heart deeply rooted in community upliftment. Inspired by Suresh’s clear vision, strategic approach, and unwavering commitment to cleaning up India’s supplement industry, Sravana saw an opportunity to channel his own passion for public good. He didn’t just want to invest, he wanted to build something meaningful alongside Suresh. A brand that would stand the test of time, built on values, truth, and social impact.

Authentic. Proven. Made for India.

ABOUT ALPHALETE

On visiting to India, they dove deep into market research visiting gyms, speaking with trainers, analyzing supplement labels, and studying consumer trends. What they found was deeply concerning, widespread counterfeit products, grey market dealings, and a complete lack of transparency. The Indian fitness community deserved better. And Suresh and Sravan were determined to make that happen.

Together, they co-founded Alphalete: a premium, direct-to-consumer supplement company focused on authenticity, transparency, and trust. We source 100% genuine, lab-tested products directly from the United States, cutting out middlemen, grey market resellers, and all forms of questionable sourcing.

But this is just the beginning.

Alphalete is proud to introduce four exclusive, globally respected brands to India available only through our official e-commerce platform and soon, through flagship retail stores. These brands are entering the Indian market for the first time ever, and Alphalete is the sole official bridge bringing them to fitness-conscious Indian consumers.

Because Alphalete isn’t just a brand.

It’s a mission forged by personal conviction.

A partnership born out of purpose.

And a revolution led by trust.

We’re here to change the standard, one authentic product, one empowered customer, and one transparent label at a time.